IT’S YOU, ONLY FASTER.

NEW! SPECIALIZED GLOBE EBIKES - ONE SIZE FITS ALL! Starting at $2700.

Designed for whatever you’re into, get more into it with the Specialized Globe Haul ST. With more power, more cargo, and more options, this fully customizable electric bike can haul up to 419 pounds including bike and rider and up to 60 miles with a standard sized rider. Plus, with a standard rear rack, integrated front and rear lights, and numerous accessory mounts, you can arrange your ride for any errand at any time — day or night.

Ride a Specialized Bicycle at Sierra Bicycle Supply!

Sales • Service • Equipment

CALIFORNIAN-DESIGNED, SWISS-ENGINEERED

Taking a motor and battery off the shelf would be easy, but we don’t compromise. Instead, we develop our tech in e-bike-obsessed Cham, Switzerland and tune the ride at our Morgan Hill, California headquarters. We carve our own path to deliver e-bikes that ride like they’re truly you, only faster.

Seamless Assistance

Specialized motors are incredibly smooth, powerful, and quiet. They amplify your input and disengage when you’re over top speed or in off-mode to create a ride free of unnatural resistance. Our Mission Control App also lets you fully customize motor characteristics to your personal preferences.

SPECIALIZED E-BIKE TECHNOLOGY SYSTEM

Our Specialized e-Bike Technology System delivers smooth, powerful, and silent pedal-assistance, maximum range, and superior connectivity solutions, with every aspect of the system working in harmony with the bike. And while it’s not an easy route to go, real innovation rarely is.

Custom Connectivity

Turbos are smart bikes that connect your bike via ANT+ and/or Bluetooth® to our very own Mission Control App, Turbo Connect Display (TCD), or your other favorite third-party displays, devices, or apps. With our superior connectivity solutions, it’s up to you to decide how you want to ride.

Ride Anywhere

With best-in-class range, all Specialized batteries feature intuitive charging solutions and an advanced Battery Management System (BMS) that ensures optimal performance for a longer battery lifetime.

People for Bikes

Electric bicycle (e-bike) laws are different in every state, and can be confusing for consumers, retailers, and suppliers. The Bicycle Product Suppliers Association and PeopleForBikes are partnering to make riding an e-bike easy and accessible for all.

With clear rules on how and where to ride an e-bike, everyone stands to benefit. Local bicycle shops and manufacturers will see increased business and their customers will no longer be confused; people who already ride e-bikes can more easily understand where to ride; and new bicyclists who may be discouraged from riding a traditional bicycle due to limited physical fitness, age, disability or convenience will have improved transportation alternatives.

Rides + Routes

We want to help build a responsible, respectful user base of eMTB riders who ride on trails that are clearly open to eMTBs. That means motorized singletrack, doubletrack, primitive roads, and other areas that are open to motor vehicles, or that allow eMTBs on non-motorized bicycle trails. And while we’d love to be on the ground advocating for eMTB access, we rely on local advocates to help promote eMTBs and decide, with land management agencies, where they belong. We advocate for local-level decisions on where eMTBs should and should not be allowed, so use the playbook below for a step by step guide to advocating for eMTB access.

We proudly sponsor the NICA Nevada League!

Join us in supporting the NICA Nevada North League and helping to get more kids on bikes. The Nevada Interscholastic Cycling League was founded in 2016 as a non-profit 501(c)(3) Project League of the National Interscholastic Cycling Association (NICA). We facilitate the development of high school and middle school teams/clubs for grades 5-12 throughout Northern Nevada and the eastern Sierras where we provide the education, training, licensing and insurance for coaches and volunteers. We also produce high-quality mountain bike events and races that emphasize the value of participation, camaraderie, positive sporting behavior and well-being over competition. #morekidsonbikes #moregirlsonbikes #nevadamtb

Services

Bike Repair & Service — Reno, Sparks, Carson City, Fallon, Fernley & Lake Tahoe

Looking for a trusted bike shop in Northern Nevada?

Sierra Bicycle Supply delivers professional bicycle repair, e-bike service, and performance upgrades for riders across Reno, Sparks, Carson City, Fallon, Fernley, and Lake Tahoe.

Full-Service Bike Repair (All Pedal Bikes, All Brands)

From quick fixes to full overhauls, we service all makes and models of pedal bikes:

• Tune-ups & full-service overhauls

• Drivetrain repair, replacement & optimization

• Brake service (disc & hydraulic)

• Wheel truing, builds & tubeless setup

• Tubeless install & refresh (sealant, tape, valves)

• Bearing service (hubs, bottom brackets, headsets)

• Custom builds & upgrades (Road, TT, Gravel, MTB, Enduro & DH)

E-Bike Service (Premium Systems Only)

We service premium e-bikes with UL-certified battery systems, including leading brands like Specialized.

For safety and reliability, we do not service:

• Rad Power Bikes

• E-motos or non-certified systems

Not sure if your bike qualifies? Reach out—we’re happy to help.

Suspension Service & Performance Tuning

• Fork & shock service

• Seal & oil replacement

• Suspension tuning & setup

• Full system optimization

Perfect for Tahoe trails, desert riding, and everything in between.

Bike Fitting & Rider Performance

• 3D Motion Capture Bike Fitting with Julie Young (select Fridays)

• Retül Custom Insoles — same-day fitting

• RideWrap Installation

Rentals & Demo Fleet — Try Before You Buy

• Electric & pedal bike rentals

• Real-world demo rides

*All rental fees can be applied toward a new bike purchase within 30 days

Burning Man Bike Service (Black Rock City Prep)

We’re the nearest full-service bike shop to Burning Man—ideal for last-minute prep and post-playa recovery.

Popular services:

• Pre-event tune-ups

• Heavy-duty tire setups

• Dust-resistant drivetrain prep

• Chain wax & protection systems

• Post-event deep clean & rebuild

Pro tip: book early—August fills fast.

Post–Burning Man Bike Donations

Don’t want to haul your bike home after the burn? We can help.

We accept post–Burning Man donation bikes and work to:

• Recondition usable bikes

• Recycle parts responsibly

• Support local cycling programs and community initiatives

Have a bike to donate? Please contact us ahead of time for current acceptance guidelines.

Insurance Estimates & Crash Assessments

• Insurance-ready repair estimates

• Full bike inspections and damage assessments

• Documentation for claims (parts, labor, replacement needs)

• Fast turnaround to keep your claim moving

Pricing

• $125 per hour — standard service rate

• Flat-rate packages available

• Estimates provided before work begins

Priority Scheduling

Skip the wait.

Text 775-355-0655 or email info@sierrabmw.com to schedule your service in advance.
(Clean bikes appreciated.)

Why Riders Choose Us

• Serving Reno, Sparks, Carson City, Fallon, Fernley & Lake Tahoe

• Experienced, rider-focused technicians

• Trusted by teams, athletes, and everyday riders

• Fast turnaround + clear communication

FAQs

Do you repair all bikes?
Yes—all pedal bikes, all brands. *some limitations based upon age and proprietary systems.

Do you service e-bikes?
Yes, premium UL-certified systems only.

Why don’t you service certain e-bikes?
Some systems don’t meet safety or serviceability standards. We prioritize reliability and safety.

Do you build custom bikes?
Yes—Road, TT, Gravel, MTB, Enduro, and DH builds tailored to you.

Do you offer tubeless setup?
Yes—tubeless installs and sealant refreshes are one of our most common services.

Can you help me choose upgrades?
Absolutely—this is one of the best things we do.

Do you have parts in stock?
Yes—thousands of parts and accessories available with fast access to more.

Can I order parts online and have you install them?
Yes—order online and we’ll handle install and setup.

Do you install customer-supplied parts?
In most cases, yes—pending compatibility.

Do you offer suspension service?
Yes—full fork and shock service and tuning.

Do you offer same-day service?
For select services, yes—please text ahead.

How long does service take?
Most jobs are done within a few days; complex work may take longer.

Do you provide insurance estimates?
Yes—complete documentation for claims.

Can I donate my Burning Man bike?
Yes—please contact us first to confirm.

Do you work on high-end or race bikes?
Yes—regularly.

Do you offer rentals before purchase?
Yes—and rental fees apply toward purchase within 30 days.

Do you offer financing on new bikes?
Yes—options available.

Do you clean bikes?
We recommend bringing your bike in clean for best service results.